Bernd Jaenicke, a renowned German social scientist and ex-diplomat with the United Nations published his newest book devoted to NGOs, Governments, Academia and EU institutions. The new book called “Fundraising von A – Z” will help NGOs and the civil society with their efforts to find resources for their successful functioning.
Professional and contemporary fundraising is a decisive factor for success in view of the competition for financial resources provided by donors.
This book serves as a comprehensive reference work for fundraisers, managing directors and managers in associations, foundations, social initiatives, universities and for anyone who is professionally involved in fundraising and the social economy. It offers not only explanations and technical information under the search terms, but also proven practical tips and concrete implementation suggestions. Selected sample templates at the end of the book are also helpful in everyday work. Thanks to its wealth of information, it is equally suitable for beginners and professionals – an indispensable work aid that should be on every desk!